Diesel

Titled "Built to Perform," this campaign highlights the many parallels between elite athletic performance and Bridgestone tire innovation. The execution includes compelling television spots that illustrate how world class athletes and tires are not born, they're built. These TV spots served as the centerpiece of Bridgestone's fully-integrated marketing program in the U.S. and Brazil for the Rio Games, debuted during NBC's and SportTV's Opening Ceremony telecasts.