Diesel

In 2019, we created a series of commercials based on an insightful truth. Nature’s Own Bread is the one bread that everyone can love as it’s filled with goodness and none of the bad. So we told the bread’s story thru the lens of well-known fairy tales, revising them to remove the bad and leave only the good. These storylines were punctuated by the brand’s tagline we created, “Goodness is In Our Nature.” Using tension and humor, Nature’s Own bread inspires classic characters to make better decisions so every meal “ends happily ever after.”